Privacy Policy
We respect your privacy.
Breathe108 t/a Inertia Wave South Africa (“we”, “our”, “us”) is committed to protecting your personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (POPIA), South African eCommerce and consumer laws, and applicable international data protection standards.
Website: www.inertiawave.co.za
Legal entity: Breathe108 t/a Inertia Wave South Africa (Pty) Ltd
Registered address: 107 Gertrude Street, Fontainebleau, Gauteng, 2194, South Africa
Contact email: wave@inertiawave.co.za
We collect and process personal information necessary for order fulfilment, customer support, and to improve your experience on our website.
Information we may collect:
- Identifying information (name, surname)
- Contact details (email address, telephone number, delivery address)
- Order and payment details (billing data, order history)
- Device and browsing information (IP address, browser type, pages visited, referral link)
- Marketing preferences
We do **not** store or process your payment card details beyond what is necessary to complete your purchase — payments are handled securely via third‑party, PCI‑compliant payment gateways.
We use cookies and similar technologies to:
- Enable core site functions (checkout, account login)
- Improve performance and analyze usage
- Personalize content and ads
- Support social media integrations
You can disable cookies in your browser settings. Learn more at: https://www.allaboutcookies.org/
We process your personal information to:
- Process and deliver your orders
- Send order updates and transactional emails
- Improve our services and website performance
- Detect and prevent fraudulent activity
- Send marketing communication (only if you have consented)
You may unsubscribe from marketing at any time by clicking "unsubscribe" in any email or contacting us directly.
We do **not** sell or rent your data.
We only share information with:
- Third‑party service providers required for business operations (couriers, payment gateways, marketing providers)
- Analytics and advertising platforms (Meta, Google, etc.), if you accept cookies
- Authorities if required by law
Each provider is required to safeguard your data and process it only for the agreed purpose.
We use secure servers and encryption to protect your personal information.
Data may be stored in South Africa or securely in international data centres, depending on service providers used.
We retain personal information only for as long as necessary to:
- Fulfil legal, financial, and business obligations
- Provide warranties and after‑sales support
You may request at any time:
- Access to the personal information we hold
- Correction of inaccurate or outdated information
- Deletion (“right to be forgotten”)
- To unsubscribe from marketing communication
- To withdraw consent for processing
Requests can be sent to: wave@inertiawave.co.za
We do not knowingly collect information from individuals under 18.
Purchases may only be made by adults or under parental supervision.
We are not responsible for the privacy practices of external websites.
We encourage users to review the privacy policies of any website they visit.
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised update date.
If you have questions about this policy or wish to exercise your data rights, contact:
Email: wave@inertiawave.co.za
Postal: Attention – Data Compliance Department
107 Gertrude Street, Fontainebleau, Gauteng, 2194, South Africa
PAIA MANUAL (Promotion of Access to Information Act)
Prepared in accordance with Section 51 of the Promotion of Access to Information Act, 2 of 2000 (PAIA) and aligned with POPIA (Protection of Personal Information Act).
Legal Entity: Breathe108 t/a Inertia Wave South Africa (Pty) Ltd
Registration Type: Private Company (Pty) Ltd
Business Address: 107 Gertrude Street, Fontainebleau, Gauteng, 2194, South Africa
Email: wave@inertiawave.co.za
Website: www.inertiawave.co.za
Name: Data Compliance Officer
Email: wave@inertiawave.co.za
The company holds records in both electronic and physical formats including:
- Company registration and statutory documents
- Financial records
- Customer order information
- Marketing and communications records
- Website analytics (non-identifying statistical data)
We collect personal information needed to:
- Process orders
- Provide customer support
- Communicate regarding purchases, deliveries, and updates
- Comply with legal requirements
Examples: Name, email address, phone number, billing/delivery addresses, order history.
Payment card details are not stored — they are processed securely via PCI‑compliant payment gateways.
- Order fulfillment and delivery
- Account creation and customer support
- Operational analytics and improvements
- Marketing (only with consent)
- Fraud detection and security
Any request for information must be submitted in writing using Form 2 (Regulation 7) available at www.justice.gov.za.
Requests must be emailed to wave@inertiawave.co.za.
Access may be legally refused if:
- Records contain confidential or commercially sensitive information
- Disclosure violates POPIA (personal information of others)
- Protected legal privilege applies
If access is refused, the requester may:
- Appeal to the Information Regulator
- Apply to court for relief